Driving cultural relevance through brand building, creative strategy and innovative collaborations
ABOUT ME
Brand and marketing leader with 13+ years of experience building culturally relevant brands across sport, fashion and cpg. I specialize in product marketing, strategic partnerships, and storytelling that drives both business and brand growth. Proven track record leading teams, launching breakthrough campaigns, and scaling brands through content, collabs, and commerce.
Focus Areas
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Brand Building
Crafting narratives that resonate culturally and drive brand affinity.
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Creative Strategy
Guiding the creative expression of a brand with strategic intent ensuring every asset, campaign, and collaboration reflects the story we’re here to tell.
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Events & Activations
Creating immersive brand moments that blur the line between content, commerce, and culture—online and IRL.
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Partnerships & Collabs
Working together with partners to co-create products and campaigns that break through.
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Product
Leading the creation of products that merge style and technology.
Who I’ve worked with…
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StockX
Christie’s Auction House
Keith Haring Estate
Wrangler
UNDEFEATED
Dick’s Sporting Goods
Concepts
Sean Wotherspoon
Jen Stark
Beyond the Streets
King Saladeen
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Snoop Dogg
Kevin Hart
Pharrell Williams
Kanye West
Chris Lake & Black Book Records
Blond:ish
Chad “Ocho cinco” Johnson
Shay Mitchell
Jesse Wellens
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100+ NFL Athletes
50+ MLB Athletes
Chris Paul
DeAndre Jordan
Romelu Lukaku
Kyle Busch
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KFC
McDonald’s
Taco Bell
Starbucks EU
Sweetgreen
Let’s Make Something Happen